Lax Free or Die
The Logo. The Mission. The beginning. Now.
I am originally from NJ and have a lot of NJ pride. I saw a lot of that same state pride with the granite staters. I also love the state motto...#LIVEFREEORDIE. I mean, how cool is that? I knew I wanted the brand to be centered around all things #newhampshirelacrosse.
Choose your path
It is hard to choose just one thing that people love the most about New Hampshire
When I was giving tours of the campus, I kept pointing out all the amazing things about the state. There was one thing that seemed to stand out to people the most: the proximity to the beach, the mountains, and the woods. When designing a logo, I wanted it to represent the best parts of New Hampshire.
Where it started?
Lax Free or Die was born during my time as an assistant lacrosse coach at the University of New Hampshire's Division 1 lacrosse program. In addition to all of the #lacrosse responsibilities, I was in charge of ordering gear and running camps and clinics. LFOD started out as a stick stringing business. I strung the teams sticks and word grew.
Where it is now?
Develop young women. Grow the game. Community giveback
That is the #lfod mission now. I have time to build the brand into what I want it to be! While I still string sticks and sell string, the LFOD purpose has shifted. When I decided to stay home with my first born daughter and leave the division 1 lacrosse world, I couldn't give up lacrosse. My favorite part about coaching is the relationships I've made and watching young women develop! I want my daughter to grow up around the sport and women working hard to achieve their dreams. I started doing a lot of private lessons and small group lessons. Everything I do centers back to the LFOD mission: develop young women, grow the game, community giveback.